Gamification is the use of gaming techniques, game thinking and game mechanics to create a marketing opportunity with a consumer. Gamification works by making technology more engaging, it encouraging users to engage in desired behaviours, by showing the path to a goal or incentive it takes advantage of humans natural urges to engage in a game.
Gamification can encourage people to perform tasks that they ordinarily consider boring, such as completing surveys, shopping, filling out forms, or reading web sites. Available data from gamified websites, applications, and processes indicate potential improvements in areas like user engagement, ROI, data quality, timeliness, or learning.
For this reason they are an exceptional marketing tool and we have developed a platform to create and measure a gamification plan. We are one of the few businesses with experience in gamification technology and campaigns.